The Marketing Stategy: Raise awareness of the Rockstar Product, in turn raising the demand, and ultimately, the sales.  12 winners will be chosen; one for each month.   A calendar will be designed and printed with the winners featured on the months for which they had competed and won.  These calendars will be distributed to other winners of Rockstar merch, clientele, prospective distributors, colleges, and the general public.  A calendar is kept for an entire year - perhaps longer than any other Rockstar related Merchandise, this will demonstrate the longevity insisted by the company, and raise awareness vital to sales and growth. 

 

 **The winners will sign various forms of release to use thier likeness for the Calendar.  See below for Calendar Details.

 

The Theme of the Event: The "3rd annual" "Boston Rockstar Energy Calendar Girl Search"  hosted by PrismPromotions.com and Rockstar Energy Drink.  A night of dancing, entertainment, and prize give-aways, in the name of *Rockstar Energy Drink. 

*Rockstar Banner present.

*Winner always takes home Rockstar Product.

*Rockstar w/ various alchohol discounted.

*Winner receives round trip to Las Vegas to visit the Rockstar Headquarters.

*Rockstar merchandise and related paraphanelia distributed amongst guests.

 

The Structure: Women who wish to be considered for the Calendar Search will be required to sign up starting at 10:00 and ending sharply at Midnight.  The contestants will then be called to the stage one at a time by number and a panel of judges will ultimately select the winner.  Crowd participation will be encouraged and opinion will be considered. 

 

Proposed Venue(s) of Event:

Club Vertigo, located in Boston's Financial District.

Club Matrix, located in Boston's Theatre District.

The Sugar Shack, Theatre District.

La BOOM, Theatre District.

AXIS, behind Fenway Park.

The Diplomat, afterhours.

Vision nightclub, afterhours.

 

Proposed Date of Event : November 18th, 2003

 

DJS & Promotions: Supplied by the Prism Group

 

Attendance Expectancy Rate : 200, 500, 700 people, respectively.

 

Advised Frequency of Event: Monthly (12 months, 12 Clubs)